Playmobil rolls out fun buggies at intu
Five shopping centres will benefit from this partnership
60 high-quality Playmobil fun buggies have been exclusively created to bring the toy brand to life for millions of children visiting intu Trafford Centre, intu Lakeside, intu Metrocentre, intu Merry Hill and intu Braehea with their parents. Designed to increase shopper engagement and footfall, children will have the chance to become a Playmobil character, choosing between a police or fire car, cruising the shopping centre as their parents shop.
Jamie Dickinson, Marketing and Display Manager at Playmobil UK, said, “At Playmobil, we’re always keen to partner with the owner of high footfall destinations like intu where we can create something really special for children who love the brand as much as we do. The fun buggies … are going to allow children to engage in free play while promoting the brand.”
Roger Binks, customer experience director at intu, said, “This is another fun way for children and adults to immerse themselves in the world of Playmobil as part of their day out experience at an intu shopping centre.”
Playmobil and intu have previously worked together on Christmas Grotto and play zone experiences and Playmobil is the official sponsor of intu’s new family club, which has 64,000 young members.