GBG runs campaign with John Lewis

by TnP Staff
Published: 20 December 2018, 06:04
Quick Link: www.toysnplaythings.co.uk/qaqqf

Led a digital detox initiative in selected stores

The Green Board Game Company has completed a tour of selected John Lewis & Partners shops, promoting their award-winning BrainBox range leading a “Digital Detox” campaign through a series of fast paced in-store demonstrations. 

Georgina Dobie and Binnie Cunnigham of GBG pictured at the John Lewis store in Watford

Inspired by the recent Ofcom research findings which revealed that the average person in the UK checks their smart phone every 12 minutes, the Green Board Game Company took BrainBox on tour to encourage families to ‘unplug’ and be inspired to take ten minutes out and play a traditional style game.

John Lewis & Partners shoppers were put to the test with oversized BrainBox cards, timer and die, with generations of grandparents, parents and children going head-to-head to outwit each other using memory and observational skills to be hailed the official ‘BrainBox’ in the family.

Nicolette Kelleher, Partner & Assistant Toy Buyer at John Lewis commented, “It was fantastic to see such strong engagement not only from children having fun, but also from the adults getting actively involved. BrainBox really captured the imagination of our customers.”  

Karen Nunn of the Green Board Games Company added, “Designing games to facilitate inclusive play and learning is at the heart of what we do.  We were thrilled be able to demonstrate how easy it is for both adults and children alike to get involved and play a game, even with only ten minutes to spare at a time when technology seems to be overtaking everyday lives.  The week-long tour was a fun way to introduce the portfolio of BrainBox games to shoppers looking for something different. It was also a great way to reinforce our values by bringing people together through play.”