Mattel partners with celebrity parents
The campaign supports the launch of Lil’ Gleemerz
Mattel’s brand new, interactive toy Lil’ Gleemerz has arrived! Supported by a host of celebrity parents, including singer and TV Personality Peter Andre, singer Una Healy (as pictured), CBB Winner Ryan Thomas, I’m a Celeb Star Becky Vardy, and CBB and The Apprentice star Luisa Zissman - all who have been debuting this hot new toy before Christmas.
With rainbow coloured light-up fluffy tails that respond to touch and sound, the interactive Lil’ Gleemerz feature over 100 reactions for children to discover, and three ways to play! In hangout mode, pet and pinch the Lil’ Gleemerz for purrs, growls, jokes, funny phrases and more. In light party mode, clap or play music and the Lil’ Gleemerz will flash their eyes and tails to the beat for a dazzling light show. In game mode, play three different games (Catch the Kiss, Tail Tennis, and Stop the Spot), with travelling lights in their glowing tails! Lil’ Gleemerz are also available in a variety of bright colours, with four to collect. Cheat Codes will be dropped throughout the year to unlock even more reactions!
In addition to the celebrity endorsement, marketing support will include an extensive TV campaign launching on Boxing Day, plus kid influencer content and digital activations that will follow in the new year.