TOMY announces Molang master toy renewal
New three-year deal
TOMY has signed a three-year extension as master toy partner for Molang in a deal which covers EMEA and Australia.
The renewal follows the successful launch of Molang on Tiny Pop, the free-to-air UK television channel for children. Ratings for the 15-minute show have been well above the channel average positioning the show within the top 10 on Tiny Pop.
Ian Wickham, director of Licensing Link Europewhich manages licensing for the Molang brand in the UK on behalf of worldwide licensor Millimages, said: “We are delighted that TOMY has come back for a further three years as our master toy partner. This, just as we see Molang taking off on free to air TV here in the UK with strong audience numbers.”