Mattel supports Children in Need
Thomas & Friends Got Their Pudsey Ears on
Mattel’s The Fat Controller gathered Thomas the Tank Engine and the Steam Team together to make an important announcement…they need to get their Pudsey ears on!
Thomas & Friends got their Pudsey ears on in support of the BBC Children in Need ‘Get Your Ears On’ campaign, the charity’s digital and social media campaign in which their celebrity supporters put their Pudsey ears on and encouraged members of the public to do the same.
This year, as well as celebrities, famous animated characters from different TV generations got involved and donned their Pudsey ears too. Thomas & Friends joined the likes of; Wallace and Gromit, Mr Men, Bagpuss, Danger Mouse and other characters in putting their Pudsey ears on and taking part.
The campaign has been running throughout November up until BBC Children in Need’s Appeal night which took place on 16th November.
Kelly Philp, UK Marketing Lead comments: “We were delighted to support BBC Children in Need this year, it’s such a great cause and we hope the Thomas & Friends video encouraged awareness for the charity and lots of selfies!”