Tomy and Drumond Park Games in strategic partnership

by TnP Staff
Published: 16 November 2018, 09:20
Quick Link: www.toysnplaythings.co.uk/qaqn4

Long-term distribution deal signed

TOMY UK has announced the signing of a long-term distribution deal with Drumond Park, Britain’s No.1 games brand. TOMY will be the exclusive distributor for all Drumond Park games across the UK & Ireland from the start of 2019.

Mary Wood, General Manager at TOMY UK stated, “Not only have we persuaded the leading games brand to join TOMY, we are also delighted to confirm that the top Director of Sales for games in the UK, Dave Howard, will join TOMY to continue building the brand.”

Dave said: “I have sold the Drumond Park range for 15 years and seen the fantastic results that are possible with targeted promotions and creative advertising. I believe that the combination of Drumond’s creativity and TOMY’s marketing power will be an unstoppable force in the UK games sector.”

Mary added, “Along with our recent global signing of EONE license Ricky Zoom which will further build our strength in the Preschool category, partnering with Drumond is a major win for TOMY. We can now establish a dominant position in Games which is a core category for us.  With the addition of Drumond to the existing TOMY range, we will have one of the strongest games portfolios in the UK including best sellers like; the Articulate and Logo ranges, family favourites like Rapidough and the “Best of’s” as well as the planned introduction of 11 new games over the next two years.”

Claire McCool head of marketing at Drumond said, “After a strategic review in 2017 it became clear that Drumond Park needed a more powerful and forward thinking partner. We are delighted to be joining forces with TOMY which, like us, believes in the long view and is prepared to invest in brands to build them for the future.”

Drumond Park will join TOMY UK on their stand at next year’s London Toy Fair showcasing its exciting new games for 2019 – including (spoiler alert!) for the first time in ten years, a new member of the Articulate family.