Moose Toys acquires Worlds Apart
Strengthens foothold in UK
Moose Toys has acquired Worlds Apart.
The purchase is part of a concerted effort on the part of Moose to strengthen its position in the UK and expand across Europe, says CEO Paul Solomon. It already has headquarters in Melbourne, Australia and California, USA.
“There is a strong values alignment between both companies and synergies in how we design and create. We were impressed with their commitment to developing high quality products that kids love,” Paul says.
“With the initial success of Scruff-a-Luv’s globally, it is a great opportunity to expand their reach and further develop this much-loved brand,” Paul adds. “We are excited about the opportunity to work with fantastic, creative people who are passionate about bringing the Wow to all that they do, so we can deliver more magic Moose moments to children in the UK.”
All Worlds Aparts’ assets and brands will be included in the deal, which comes into effect from tomorrow (16 November). No jobs will be lost as a result of the transaction.
Neil Shinner, CEO and partner, Worlds Apart, says: “We truly believe that joining with Moose will help realise all the fantastic new product opportunities that are being created, and also release the full potential of our talented team.”