Orchard Toys score with Norwich City Football Club
Exclusive football game has been produced
Orchard Toys has teamed up Norwich City Football Club to create an exclusive Norwich City branded football game.
NCFC have launched the product in their two retail outlets this November, just in time for the busy Q4 period.
This is part of an ongoing partnership that Orchard Toys have with the football club, following their rebranding of the player’s lounge family area in September 2017.
Kayleigh Coverdale, Head of Retail at Norwich City Football Club,is thrilled with the partnership: “We’re delighted to have worked together with Orchard Toys to produce this bespoke Norwich City FC Football Game aimed at our younger fan base. We believe this will prove to be a huge hit with our junior supporters, especially with Christmas just around the corner.”
Orchard Toys’ Marketing Manager Ali Brown commented: “We are delighted to continue working in partnership with Norwich City Football Club. The redesign of their players’ lounge was a different and exciting project for us to work on, but developing a NCFC version of one of our bestselling games was a winning move for us!”
The launch of this exclusive product will be supported by a local marketing campaign including PR, digital, point of sale and email marketing. The product will also be promoted through the football club, targeted at their junior Canaries’ membership during match days.