KidsOut named as official Toy Fair charity
Will take part in Trolley Dash at end of Toy Fair 2019
The British Toy and Hobby Association has announced that KidsOut will return as the official charity partner for Toy Fair 2019. The children’s charity will again run the Trolley Dash, where exhibiting companies will donate thousands of toys to vulnerable children on the final day of the show.
KidsOut is a children’s charity that works with Women’s Aid Federation refuges across the UK, providing positive experiences for children who have escaped domestic abuse. As well as organizing fun days out and toys for refuge playrooms, the charity also rehomes toys to children directly through the Toy Box Initiative.
This will be the fourth time KidsOut has hosted the Trolley Dash, which collected more than 4,000 toys at last year’s show. The drive will take place on the final day of Toy Fair, when KidsOut volunteers will race across the show floor with empty shopping trolleys, gathering toys generously donated by exhibiting companies.
“The relationship KidsOut has with Toy Fair and its exhibitors is essential in helping the charity bring fun and happiness to Britain’s most disadvantaged children,” said Gordon Moulds CBE DL, KidsOut CEO. “The children we provide relief for have often experienced physical, emotional, and even sexual abuse, and often flee to refuge without any possessions. Industry support from Toy Fair goes a long way to showing these young people that someone does care, while bringing joy and a sense of normality back into their lives.”
“We’re delighted to have KidsOut as the official charity of Toy Fair 2019,” commented Majen Immink, Director of Fairs & Special Events. “KidsOut works tirelessly for children up and down the UK, so we are pleased to offer our support once again. I would like to say a personal thank you to all exhibiting companies, past and present, for their generosity that has made the Trolley Dash a success every year.”