35 exclusive Geoffrey’s Toy Box lines pop-up at Kroger
TRU off-shoot being carried in nearly 600 locations
US supermarket Kroger will carry TRU off-shoot Geoffrey’s Toy Box in nearly 600 locations – with 35 exclusive lines appearing in-store in time for the holiday season. The news was first announced in October but pop-ups have now begun to transpire.
US website Retail Touchpoint is reporting brands such as Animal Zone, Journey Girls, Edu Science, True Heroes, You & Me, Imaginarium and Just Like Home are all in the Toy Box offering to customers.
In a statement, Robert Clark, SVP of Merchandising at Kroger said: "Geoffrey's Toy Box delivers a unique shopping destination within Kroger stores. We're excited to offer Geoffrey's Toy Box this holiday season to provide our customers with the opportunity to purchase a selection of toys once exclusive to Toys ‘R’ Us."