The Entertainer launches doll range
B Friends created by Addo for toy shop
The Entertainer has launched its own doll range called B Friends, available now.
The 18” soft bodied dolls were created by Addo for The Entertainer and “have been designed with the latest trends in mind while highlighting the importance of friendship through each doll’s hobbies and the tagline ‘B Fun, B Fab, B Friends!”.
Mary Price, Joint Managing Director at Addo says: “We’re absolutely thrilled to be launching B Friends into the market. The dolls super category YTD represents 15 per cent of the total toy market so launching this range is the logical step for Addo to take. We’ve put a lot of time, effort and energy into making sure our four dolls look beautiful. Their hair is the standout feature and is glossy, silky and very realistic.”
The dolls are in-store now with a starting RRP of £29.99 and come with a collection of B Friends outfit packs which include fun clothing and accessories including ballerina dancewear, a unicorn onesie and Breton stripe dress, all starting from £10.