Mothercare says it wants “sustainable, global brand”
Statement comes with news of 150 job losses
Yesterday’s news that Mothercare’s head office is to undergo a complete shake up with the loss of 150 jobs has led to a press statement from management.
The struggling retailer – which is currently running a 3 for 2 offer on toys - broke the news to around 200 staff members yesterday morning (Wednesday), but said it was creating 50 new roles in the midst of the reorganisation.
In its statement, Mothercare said:
“We have been communicating with our staff regarding the next stage of Mothercare’s transformation to ensure we have a sustainable, global brand which can be the leading global specialist for parents and young children. This follows the comprehensive measures taken in recent months to provide a renewed and stable financial structure for the Group.
“At the core of the changes is a renewed focus on Mothercare as a truly global brand. As such, we are creating a Mothercare Global Brand entity which will be responsible for developing the Mothercare strategy, maximising the value of our global brand, designing own-brand products and acting as the custodians of the brand.
“Under the proposals, the UK business will operate with the discipline of one of our international franchisees with the autonomy to focus its offer on an in-depth specialist knowledge of its domestic market.
“These entities will be supported by more efficient and effective central business services from our Head Office.
“Unfortunately, this could potentially lead to around 200 roles being made redundant across our current head office structure, but will lead to the creation of 50 new roles and we will redeploy staff where possible. We will be supporting our colleagues throughout the consultation process.”