Danilo launch My First Calendar
New Calendar Diaries featuring PAW Patrol, Peppa Pig and PJ Masks out now
Danilo has launched a new product range called “My First Calendar.” A non-dated product, this interactive calendar encourages children to learn about the days of the week, months of the year, the weather and the seasons through top-selling Pre-School brands PAW Patrol, Peppa Pig and PJ Masks. “My First Calendar” is sized at 340 x 350mm with an RRP of £9.99.
The key features of this new calendar are:
- Days and months are printed on two card disks, which when rotated allow the child to choose the correct day/month to display
- The ‘date’ and ‘my week’ section can be written on with a non-permanent pen and then rubbed off, by the parent or child
- Movable arrow, weather cards and magnetic pieces are included to make the process a fun experience
- Euro hook in top of calendar for hanging/display
Alongside the official launch to retailers, Danilo will also be running a supportive consumer PR campaign to create awareness of this fantastic new calendar.
“We believe there is a high demand in the calendar market for innovative and engaging products such as My First Calendar within the Pre-School age group,” says Dan Grant, Licensing Director for Danilo. “This calendar is the perfect stocking filler or birthday present for kids due to its educational and interactive nature plus being a non-dated product means it can purchased through the year and provides a longer shelf life for retailers. We are delighted to be working with partners Entertainment One and Viacom Nickelodeon Consumer Products to publish some renowned Children’s titles for this new calendar format.”