Elf on the Shelf partners with Kellogg's for Christmas exclusive
Will appear on seven million Kellogg’s boxes
The Elf on the Shelf is partnering with one of the world’s best-loved breakfast brands, Kellogg’s, for a season-long consumer promotion during Christmas 2018.
By purchasing a specially marked box of Kellogg’s Coco Pops, Corn Flakes or Rice Krispies, consumers will have a chance to win an Exclusive Prize Package with The Elf on the Shelf select merchandise.
During the promotion, Santa’s Scout Elves will be featured on seven million packs of these favourite UK cereals from early October through December.
The on-pack promotion gives consumers the opportunity to win The Elf on the Shelf: A Christmas Tradition, the only Christmas box set to include a Scout Elf and a hardbound children’s storybook.
Families will also receive the Elf Pets: Santa’s St. Bernards Save Christmas DVD, a new animated special from the number one UK home entertainment distributor, Universal DreamWorks, and an array of additional The Elf on the Shelf items.
There will be over 1,000 The Elf on the Shelf prizes up for grabs, worth up to £80, giving fans the chance to win a festive family prize every hour until Christmas Eve.
These limited edition The Elf on the Shelf branded Kellogg’s cereal packs, featuring the popular Scout Elf character and promotion will be on shelf in October. The campaign will be supported by retail overlay, prominent in-store signage and placement, consumer contest, digital and social media investment and TV advertising.