Moonlite launches with Sanrio’s Mr Men and Little Miss

by TnP Staff
Published: 22 October 2018, 09:48
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Spin Master’s newest product hits shelves

Spin Master has partnered with Sanrio’s iconic Mr Men & Little Miss brand for the launch of its Moonlite, its story projector for your mobile phone.

Already an award-winning product and a firm favourite with parents across the pond, Moonlite brings a modern twist to traditional storytelling.

Launching in the UK this month, this small device clips onto your smartphone and uses the torch to project vibrant storybook images onto any surface.

While projecting the storybook images, the Moonlite app displays story text and plays charming sound effects, creating a special story time experience for you and your child. Designed to be soothing and calming, Moonlite automatically operates in Night Shift modeto create a relaxing bedtime environment.

The Mr Men & Little Miss Gift Pack features five of the classic stories including Mr Tickle, Mr Men at Bedtime and Mr Men Go Swimming.

To celebrate the launch of the exciting partnership, author and illustrator of the Mr Men & Little Miss books, Adam Hargreaves attended an exclusive event at The Entertainer Westfield, White City.

Adam was accompanied by children’s favourite Little Miss Sunshine for a full day of fun activities. Lucky fans and shoppers were able to meet Adam and get their favourite Mr Men character exclusively drawn by the artist himself, as well as a signed Moonlite Mr Men Gift Pack if purchased in store.

Moonlite product demonstrations also took place throughout the day to bring the magic to life for parents and children.

Simone Palombi from Spin Master comments: “We are delighted to partner with Sanrio and the Mr Men & Little Miss brand for the launch of our first licensed Moonlite Gift Pack product. The iconic characters and much-loved stories are a perfect fit and we are excited that Moonlite can bring them to life in a truly unique way for children. The queues out the doors at our launch event shows the huge popularity of the Mr Men brand and we look forward to continuing to bring the very best content to Moonlite in 2019”.

Alison Green, Mr. Men Little Miss Brand Director, adds: “Storytime is so important for children and their families which is why we are thrilled to partner with Moonlite on this fantastic product.  We are always looking at new ways to innovate and we hope our fans will enjoy bringing the Mr. Men and Little Misses to life through this new immersive experience.”

The all-encompassing Moonlite launch campaign also includes extensive activity with parenting influencers and celebrities, as well as a Mumsnet campaign featuring sponsored discussions around key themes such as bedtime routines, audience talks, sponsored content and competition opportunities.

Retailer support and extensive PR outreach will also be an integral part of the exciting Moonlite launch.