Mattel is Master Toy Partner for Disney Channel’s 101 Dalmatian Street
The new toy line will be available from July 2019
Mattel has announced it has been appointed master toy partner for Disney Channel’s brand new animated series 101 Dalmatian Street.
The toys will launch in several European markets in summer 2019, across several categories including Figures, Playsets and Accessories, featuring a variety of the eclectic characters, while the new animated series will roll out globally from spring 2019 on Disney Channel.
The animated series, aimed at girls and boys aged 6+, will introduce a new generation of kids to the wonderful world of Dalmatians and is set in 21st century London. The series follows the adventures of eldest siblings Dylan and Dolly, their parents Doug and Delilah, and ninety-seven younger puppies whose names also all begin with “D”, in an epic comedy about family life multiplied times one hundred and one.
Andy Gosling, Director Marketing Europe from Mattel says: “We are thrilled to have been appointed master toy partner for this exciting and innovative series from Disney Channel, which continues to expand our relationship with this important partner. Our new toy line will be extensive and will offer all age groups a unique and fun play experience sure to resonate with young audiences across Europe.”