Orchard Toys’ Cheeky Monkeys in cinema
Nationwide cinema campaign to run for 11 weeks
It may not be King Kong, but Cheeky Monkeys is hitting the big screen in a nationwide cinema campaign for Orchard Toys. It will run for 11 weeks this Q4 across ‘Kids Clubs’ and new film releases too.
The 30-second ad will be screened ahead of some of the biggest children’sfilm releases this year, including The Incredibles 2, Wreck it Ralph 2, Spider Man 2, Fantastic Beasts 2, The Grinch and Hotel Transylvania 3.
The cinema placement is part of a strong fully integrated campaign which includes digital, PR and social activity.
Orchard Toys’ Marketing Manager Ali Brown says: “The cinema ad is a perfect placement for us to reach our key children and parents audience, which will be incredibly important in the busy Q4.”