Roald Dahl and Natural History Museum partner
Puzzles, games and plush included in new range
The Natural History Museum and The Roald Dahl Story Company have announced an exciting new collaboration at BLE.
Fans of the beloved author can now expect to see the many animals featured in Roald Dahl’s globally-loved stories brought to life with the range including plush, science kits, puzzles/games, paper products, craft/activity items and apparel for kids aged five to 11.
“We couldn’t be more excited to expand our partnership with the Natural History Museum through this range of unique and educationally fun licensed products. Roald Dahl was a huge lover of the outdoors and this came through in abundance via his adored characters and stories. Natural History Museum will provide invaluable authenticity to the key themes, and we are both equally enthused at getting children outside and discovering the natural world around them,” says Stephanie Griggs, Licensing and Design Director at The Roald Dahl Story Company.
The designs will reference a number of Roald Dahl’s iconic stories, including James and the Giant Peach, Fantastic Mr Fox, The Enormous Crocodile and Matilda, bringing them together with the scientific expertise of the museum.
Maxine Lister, Senior Licensing Manager, Natural History Museum, adds: “This collaboration with an enduringly popular children’s writer – and one who shared many of the Natural History Museum’s aims and ideals – is a major licensing initiative that, we believe, will educate, inspire and entertain children everywhere. We’re absolutely thrilled to be partnering with The Roald Dahl Story Company on this fantastic product range.”
This initiative follows hard on the heels of the highly successful James and the Giant Weekend, a family festival that took place on Saturday 8 and Sunday 9 September at the museum.