Julia Cake appointed as Commercial Director for Magic Box Toys

by TnP Staff
Published: 1 October 2018, 08:54
Quick Link: www.toysnplaythings.co.uk/qaqjh

Will head up UK operation

Magic Box UK has appointed Julia Cake to the role of Commercial Director. She will head up the UK operation, whilst further developing the sales and distribution of the collectable pocket money and playsets ranges into the toy channel. 

Julia brings with her experience and expertise spanning 17 years, with a background of roles in leading toy businesses including Mattel, Schleich and Smart Toys and Games. 

“I am delighted to be joining Magic Box at such an exciting time”, says Cake, “SuperZings Series 2 launched three weeks ago and sales are outperforming that of Series 1 by 125 per cent. Backed by an extensive TV, webisode, PR and social media campaign, the range goes from strength to strength and It’s great to see SuperZings hitting NPD in the top 5 new properties.”

Julia can be reached at j.cake@magicboxint.com