Christopher Robin’s a hit for Posh Paws
Company say they are working hard to keep stock on shelves as range sells out
The team at Posh Paws say they are working hard to restock shelves in time for Christmas after its new Christopher Robin collection sells out.
Taking over £12 Million at the UK box office, Disney’s Christopher Robin is a huge success and with it has come a flurry of fans wanting to collect the world’s most famous bear and his friends in cuddly toy form. The sell-out range from Posh Paws, which includes Pooh, Tigger, Piglet and Eeyore in three sizes, has seen fans heading to social media to share their images and search for further characters; and now, reordered in time for Christmas and the home entertainment release, the admiration and hunting for the collection is not over!
With Winnie the Pooh being such an iconic teddy bear, and cuddly characters being at the heart of Disney’s movie, the success of the collection comes as no surprise to Posh Paws. What’s more, a recent parent focused survey has confirmed the popularity of soft toys even further.
The survey was organised by Posh Paws to ascertain the popularity of quality plush as an emotive purchase, and it was found that 91 per cent of those surveyed still remember their favourite childhood soft toy. More impressive was the fact that almost half still have their first soft toy! And this love continues with a large proportion of respondents saying that both their oldest (72 per cent) and their youngest (83 per cent) child still have their first soft toy!
Laura Bull, Marketing Manager at Posh Paws International said: “We are thrilled with the success of Christopher Robin range so far and are loving the responses from fans all around the county. Combine the success with the results of our survey and we really have confirmed what we always thought about how important soft toys can be to families and how they are more than just a toy. Keeping a first soft toy for comfort or sentimental value is clearly very important to a lot of people and we are so pleased to see that plush is a forever purchase.”
For information about the survey results or to avoid missing out of the Christopher Robin success call Posh Paws on 01268 567317.
* The survey was conducted via the parent online portal, www.UKMums.tv. The 1023 respondents came from a broad spectrum of parents.