Celeb chef Angellica Bell launches Barbie campaign
#YouCanBeAChef Campaign is the latest element of the Barbie You Can Be Anything campaign
Barbie has partnered with celebrity chef and TV presenter Angellica Bell in a new campaign to inspire children to get creative in the kitchen. As an ambassador for the campaign, Angellica Bell will be leading the Barbie movement and encourage young children to cook up some fun with Barbie.
Launching a national survey of 2,000 parents, finding how skilled UK kids are in the kitchen, Angellica and Barbie have teamed up on a series of social videos and posts to inspire parents and kids to cook together, with a special kid-friendly recipe and a cooking masterclass.
Angellica says: “Cooking was always such an important part of my childhood, and I was shocked to see so many children aren’t confident in the kitchen and are unable to create basic dishes. I love cooking with my own children, so it’s great to have partnered with Barbie to encourage cooking from a young age; and how developing these key life skills helps children to gain independence and have most importantly, have fun.”
A Mattel spokesperson adds: “We are thrilled to have partnered with Angellica Bell to inspire young children to cook, and to help educate them in the kitchen through learning fun new skills. It’s important for us to help children to discover their limitless potential through play, and by working with Angellica as an ambassador to tell kids #YouCanBeAChef, we hope to encourage more children to get creative in the kitchen.”
Barbie has released a supporting toy range to encourage children to not only get creative in both their imaginary world through play, but also inspire cooking skills the real world. Products include the Barbie Ultimate Kitchen Playset, Bakery Chef Doll and Playset and Chef Career Doll.
The #YouCanBeAChef Campaign is the latest element of the Barbie You Can Be Anything campaign, to inspire girls through their limitless potential. The partnership with Angellica is part of a wider campaign to support the new product line including a live event, TV advertising and digital support and retailer promotions.