A right stink!
TOMY to launch Stink Bomz in October
TOMY will launch Stink Bomz - a new collectable plush range aimed at boys who love grotesque traits, smells and sounds – this October.
The new line features ten cheeky characters and will mainly be targeted at boys aged 3+ and launches with eight main characters and two special ones, each featuring unique colours, dedicated scents and three naughty sounds. The range will also appeal to consumers for its collectabilty factor and affordable price point.
To support the launch TOMY be executing a targeted media and influencer gifting campaign. Leading influencers including YouTuber stars and children’s magazines will recieve exclusive Stink Bomz gifts featuring the full collection and will be encouraged to share their thoughts using the hashtag #jointhefarty.
TOMY have also created a series of hilarious promotional teaser videos*. Content reveals the cheeky personality of each character and can be viewed on Tomy’s YouTube page.
At retail shoppers can expect fun packaging as well as engaging merchandising solutions including counter holders and free-standing display units.
*Stink Bomz app is currently not available in the UK, only in the US.