Toy Shop UK award winners revealed
All the gold, silver and bronze medal winners from the 10th annual independent retailer-judged awards
Toy Shop UK has revealed the results of its 10th annual Independent Toy Awards, showing what the nation’s independent toy retailers think are the best toys for parents to be buying their children this Christmas.
Toy Shop UK asks the 900-plus independent retailers that list their businesses on the directory what they think are the best toys in each category, with winners revealed rather than selected as votes flood in.
Among the gold medal winners are Playmobil, with Marketing Manager Jamie Dickinson saying: “It’s amazing news for the whole team that we have secured recognition from the Independent Toy Awards this year. We hope that our toys continue to inspire children’s creativity and help them unleash their imaginations.”
Little Tikes also took the title for best STEM toy. “For us, the most important thing is making toys which help create long lasting memories through both fun and learning," said Michelle Lilley, Head of Marketing at Little Tikes. "These awards are judged by industry experts alongside consumer testers who we aim to engage with our products in the same way families will at home. We’re delighted to both pick up these awards and be shortlisted for the forthcoming categories.”
And the winners are:
Action Game: Wally The Washer (Drumond Park)
App Toys: Light Painting Wands (Wow! Stuff)
Baby: Learning Safari Playspace (LeapFrog)
Board Game: Jungle Runners (Tactic Games)
Card Game: Top Trumps Friends (Winning Moves)
Children's Gifts: Playfoam Pals Wild Friends (Learning Resources)
Collectable: Innovative Smashball (Zuru)
Construction: Geomag Confetti 127 Pieces (Geomagworld)
Creative: Play Stuff Dough Picnic Patch (John Adams)
Doll: Hairdorables (Flair)
Educational: STEM Jr. Wonderlab (Little Tikes)
Educational Game: Race to 10 (Games by Bright)
Electronic: ArmoGear Laser Battle (Ness Toys)
Flying: Supernova (Spin Master)
Jigsaws & Puzzles: Schleich: A Day at the Farm (Coiledspring Games)
Licenced: Super Wings Transforming Characters (Alpha Animation & Toys)
Outdoor: Light Up Unicorn Scooter (H. Grossman)
Radio Controlled: Switch & Go Dinos Sandstorm the Stegasaurus (VTech)
Ride-On: Range Rover Electric Ride On (Wilton Bradley)
Role Play: Honeybake Popcorn Machine (Le Toy Van)
Soft: Sockiez Sock Monkey (Plushland)
Special Needs: Touch and Feel Puzzles (Bigjigs Toys)
Vehicles: Porsche 911 GT3 Cup (Playmobil)
Wooden: Adventure Town Railway (KidKraft)
Medal logos have been awarded across 25 categories, with gold, silver, bronze prizes being awarded. Additionally commendation logos were awarded to those companies that narrowly missed out on achieving a top 3 award. A full list of the commended, silver and bronze medal winning products can be seen here.
Celebrating a decade since the launch of the popular awards, Toy Shop UK founder Michael Hawkins said: “We’ve been really pleased with the quality of entrants to the awards this year, and in many categories it was a closely fought battle for the top spot. As with previous years it’s been fascinating to see what the life-blood of the toy industry – the independent toy retailers – perceive to be winning products.
"We remain appreciative of the indies for giving their time to vote for their hero products. They have helped the awards to go from strength to strength, and we are delighted to work with them and to champion their views”.