Smiffys unveils new CBeebies dress-up range

by TnP Staff
Published: 22 August 2018, 10:39
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New Bing, Postman Pat, Wind in the Willows dress-up lines ideal for World Book Day

Smiffys has unveiled a number of new licensed ranges featuring CBeebies favourites Bing, Postman Pat, and TV classic Wind in the Willows, aimed at the pre-school market.

The range will be on sale in time for World Book day 2019, and joins the company's ever-growing collection of dress-up options for toddlers.

World Book Day is a firm fixture in the school calendar, and its popularity is growing throughout nurseries nationwide. As schools focus on the literacy aspect of the event, dress-up plays an important role in making reading fun for pre-schoolers and school age kids alike.

Bing is just one of the licenses in the new collection

Smiffys' new pre-school and baby range of generic and officially licensed dress-up also includes characters from popular children’s books and pre-school television programs such as Beatrix Potter’s Peter Rabbit, Roald Dahl and Where’s Wally. 

The new toddler costume range brings characters to life, encourages development through imaginative play and is designed to inspire and excite the imagination. Baby dress-up has been crafted in soft fabrics and cute detailing, perfect for creating special moments in the early months, and those off-the-scale cute pictures!

Smiffys take product safety very seriously, and all  children and toddler costumes exceed the safety standards required by law and comply with EN71 regulations, Nightwear (Flammability) Standards BS 5722 and the BRC code of conduct, where required.