X marks the spot for Treasure X
Partnership with Geocaching HQ sees 300 collectables hidden around the UK
To celebrate the launch of one of this year’s most anticipated new toy, Treasure X, Moose Toys has partnered with Geocaching HQ to bring to life a global treasure hunt adventure.
Distributed in the UK by Character Options, Treasure X is set to capture the imaginations of children around the world with its multi-layered unboxing process, complete with the ultimate surprise reveal. Fans will be entertained with superior levels of play as they dig their way through, uncovering the chance to find real gold.
Geocaching is a global outdoor recreational activity where participants use navigation skills to find cleverly hidden containers called geocaches. There are currently more than three million geocaches hidden worldwide by enthusiasts who use the Geocachin app or GPS device to discover them.
In July, 3,000 special edition Treasure X game pieces were released in the game of Geocaching globally, with 300 of these in the UK.
“Geocaching is a modern day treasure hunt that unites the spirit of exploration and adventure with treasure seeking fans around the world. It’s a natural fit to recognize and celebrate the launch of a toy like Treasure X,” Said Katie DiJulio, Partnerships and Promotions Manager at Geocaching HQ. "The response from the geocaching community has been incredible. We saw over 10,000 requests from people all over the world ranging from Sweden to Australia to the USA.”
The game pieces have already been dropped in nine countries and have interacted with thousands of people as they continue to change hands and relocate for new players to find them.
“We are so excited to have launched this first of its kind partnership with Geocaching,” said Ronnie Frankowski, CMO at Moose Toys. "The excitement of a real life treasure hunt through Geocaching combined with the opportunity to dig and discover cool action figures and real gold treasure ensures that Treasure X will be the gift that keeps on giving to our fans. We’re excited and energized by the incredibly strong start of our Treasure X program!”
Mark Hunt, Marketing Manager of Character Options added: “Geocaching is incredibly popular in the UK and the perfect fit for Treasure X. We are really excited to see where our UK Trackable Treasure X Caches end up!”