Zimpi Kids teams with Bestway

by TnP Staff
Published: 1 August 2018, 10:18
Quick Link: www.toysnplaythings.co.uk/qaqej

Companies partner on brand-new Swim 'N' Slime Pool

Bestway and Zimpli Kids have joined forces to create the brand new Swim ‘N’ Slime Pool.

Combining Bestway’s expertise in inflatables with Zimpli Kids hugely popular Slime Baff, the firms have closed an international agreement to create the exciting new Swim ‘N’ Slime Play pool, heading to retail across Europe for S/S 2019.

Bestway represents a 30 per cent global market share within the inflatables industry, offering over 1,100 products across four core categories: above ground pools and portable spas, recreational products, sporting goods and camping products.

Jessica Coy, Head of Marketing at Zimpli Kids, said: “We are so pleased to be partnering with Bestway on this exciting new Swim ‘N’ Slime range. Slime Baff has over two billion views alone on YouTube from independent worldwide. We will be using our viral marketing expertise to replicate this success to build brand awareness for the Bestway and Zimpli Kids Slime pools worldwide”

Zimpli Kids says it has plans to work with more companies to replicate similar partnerships and co-branded products worldwide.