Zuru unveils new collectable Rainbocorns
New range combines the year's biggest trends
Zuru has launched Rainbocorns, a new range of collectables that combines some of the year’s hottest trends, including unboxing, unicorns, and sequins.
Every Rainbocorn comes in a big, bright pink mystery reusable egg. There are 12 different Rainbocorns based on six cuddly cute animals, each in two funky designs, along with their 12 unique sequin surprises that reveal what they love.
Each Rainbocorn also comes with a baby Boo-Boocorn – a tiny collectable baby hidden in a secret egg for another layer of surprise. There are over 20 Boo-Boocorns to collect including the rare twin Boo-Boocorns.
The launch of the range will be supported by a dynamic and integrated marketing campaign incorporating a new TVC, PR and digital content. The TVC launches in August and features YouTube influencers Naiah and Elli Toys Show and Tic Tac Toys as they discover the sequin surprise magic of Rainbocorns. It will run across CITV, CITV Breakfast, ITV Breakfast, Disney XD, Disney Channel, Disney Jr, Nick, Nicktoons, Nick Junior, Nick Junior 2, Pop, Tiny Pop, Boomerang, Cartoonito and Cartoon Network.
Digital content will support the TV ad and follows the same YouTube influencers in the boardroom as they work with toy executives to create the perfect toy, bringing together all the things they love like sparkles, hearts and surprises, to create the Rainbocorns. The digital content will be launched on their channels which have over four million subscribers.
Zuru will also create an animated web series that follows the Rainbocorns on their adventures in Rainboville. The episodes will follow the gang as they hatch new Rainbocorns, go on Halloween and holiday adventures and various escapades around Rainboville with friends.