Hamleys brings Harry Potter magic to Regent Street
Retailer teams with Warner Bros on branded are offering fans all things Wizarding World
Hamleys has partnered with Warner Bros. Consumer Products to bring the Wizarding World to its famous Regent Street store.
The fantastic new Harry Potter inspired environment promises to bring all the magic of the Wizarding World to the historic London landmark. Customers will be welcomed into the newly refurbished 3000-plus sq.ft area, in Hamleys’ lower ground floor by the in-store Experience Team.
Hamleys’ world-renowned toy demonstrators will bring to life wands, brooms, sorting hats, costumes, flying golden snitches and much more. With a daily schedule of interactive product demonstrations, competitions, meet and greets with Hamleys Bear in his house scarf and Hamleys iconic mix of fun, magic and theatre, Harry Potter at Hamleys is a must see during the summer holidays.
Award-winning British toy and pop-culture inventor team at Wow! Stuff will be demonstrating in-store every day along with the Hamleys team. Fans can treat themselves to some new collectable dolls from Mattel, and Noble’s Harry Potter Collection will be joining in the magic from mid-August with even more merchandise and gifts, including a fantastic range of wands, keychains, prop replicas, plushes, jewellery, sculptures and more. From August, fans can also build their own LEGO Wizarding World.
“We are delighted to be collaborating with one of the world’s most recognised brands to bring the magic of Harry Potter to our world-famous London toy shop," said Ralph Cunningham, Hamleys Group CEO. "We have an incredible assortment of Harry Potter merchandise, coupled with our unique retail proposition of delivering world class, engaging product demonstration. It will make Hamleys a destination for Harry Potter fans from all over the world. The love for both brands stretches over generations and we are positive that this new addition will bring smiles to the faces of children and families who visit our Regent St flagship store.”
Rachel Wakley, General Manager, Warner Bros Consumer Products, added: “We couldn’t be happier to be partnering with Hamleys. Their experience of bringing toys to life for customers is second to none, and being able to offer our fans a great range of products, within such an engaging shopping environment is really exciting."