Funko signs Fortnite license
Range of 10 different product lines based on the smash hit video game will launch in time for Christmas
Funko has entered into a new partnership with Epic Games to create a range of toys and collectables for global gaming phenomenon Fortnite, in a deal brokered by IMG.
“We are thrilled to collaborate and partner with Epic Games to create the inaugural Fortnite product collection and to bring these characters to life for the first time,” said Brian Mariotti, CEO of Funko. “This collection will be a true celebration of Fortnite’s incredible popularity and cultural significance, and we believe our Funko Fortnite collectables will strongly resonate with fans of the game. We look forward to expanding this collection and combining our leading product capabilities with our strong retail platform. Ultimately our goal is to create a powerful merchandise strategy for the Fortnite brand, as well as bring these amazing collectables to fans around the world.”
The new Fortnite branded collection will feature more than 10 different product lines, including Funko’s iconic Pop! figures, 5 Star figures, Pint Size Heroes, Vynl, keychains, POP! apparel and more. The collection will launch in time for Christmas 2018.
Mark Rein, Vice President of Epic Games added: "We're all big fans of Funko's collectibles, so we were thrilled when we had the chance to partner with them on the Fortnite collection. We hope our players are as excited as we are about all of the cool stuff that's on its way."