Flair unveils launch plans for Puppy Dog Pals
Master toy line launches later this month with heavyweight marketing backing
Flair/Just Play is gearing up for its next pre-school master toy debut, Puppy Dog Pals, later this month and has announced details of the collection and the marketing plans behind the launch.
Puppy Dog Pals is the exciting Disney Junior TV series that first aired in January 2018 and follows the adventures of cute puppy characters Bingo and Rolly. Flair/Just Play’s collection holds much for fans to enjoy. Plush toys will be an essential part of the puppy line-up with an assortment of bean plush, interactive Pet & Talk Pals with 10-plus sounds and phrases from the show, and the walking and talking Adventure Pals feature plush.
To role-play the many adventures of Bingo and Rolly, there are collectable figures at a range of prices from pocket money Puppy Dog Pals Travel Pets Figure and Carrier Assortment, right through to an 11-piece Deluxe Figure Set. These are perfect to combine with the Dog House Playset, the range’s hero item.
The collection officially launches at the end of July. Reaching young fans on platforms they engage with, the launch will be supported by TV, YouTube Kids pre-roll, kids press, an interactive microsite campaign with Tiny Pop, social media outreach and amplification amongst influential parents, and PR.
Emmanuelle Cadet, Head of Marketing, Flair/Just Play said: “We have had great retailer reaction to our Puppy Dog Pals collection and want to make sure their commitment to the brand is echoed in our marketing support. Reaching both the fans and their parents through multiple layers of activity is key to this strategy and to the success of this line”.
Episodes of Puppy Dog Pals air every day from 10am on Disney Junior.