New plush line for JCB
JCB strengthen licensing programme with new plush line from HRD
JCB Kids has partnered with High Resolution Design to launch a brand new line of JCB plush suitable for ages 3+.
HRD are creators and developers of stunning licensed product ranges working with some of the biggest brand names to bring famous icons to life in a cuddly form. JCB is a great addition to a strong portfolio which already includes London Underground and Thunderbirds are go! Designed in the UK, the JCB 3CX Backhoe Loader is the most recognisable vehicle on any construction site.
Made from the softest fabrics packed full of detail and with moving parts, children will have tonnes of fun with the world's most famous construction machine. The JCB Articulated Dump Truck has become iconic with its bright yellow paint and giant wheels. The openable storage pouch in the rear underneath the rubble is perfect for storing other JCB toys and small objects.
"JCB is a fantastic brand with a vast amount of heritage, so we’re thrilled to launch our JCB product range” says Joel Berkowitz – Director at HRD. “For a brand synonymous with rough and tough vehicles, we had to ensure we bought the essence of JCB to life in our plush range. By adding moving parts and storage to high quality plush, we feel we have delivered a very exciting offering which kids will love to cuddle!”
For more information on the new JCB Plush range, please contact: Joel@highresolutiondesign.co.uk