Rainbow celebrates 40th anniversary of The Snowman
New collectors edition set to be a festive hit this Christmas
Rainbow Designs is helping retailers to turn up the heat on The Snowman sales this year as the UK gets set to celebrate the 40th anniversary of Raymond Briggs’ classic picture book.
To mark this momentous year, Rainbow is launching The Snowman Collector’s Edition, presented in an illustrated keepsake gift box. The instantly-recognisable picture book character and star of the renowned Christmas TV favourite is perfect for collectors and fans of all ages.
The brand new Snowman Collector’s Edition is made from premium quality plush; his face features delicate embroidery detail and he wears a green soft knitted hat and scarf which features The Snowman wording embroidered in white. The beautifully illustrated keepsake gift box with silver foiling, features many of the stunning illustrations from The Snowman picture book.
Little ones can also embrace the magic of The Snowman this year thanks to Rainbow’s The Snowman and The Snowdog nursery toy and gift range. These baby soft plush gifts include everything from bean toys and booties to comfort blankets and ring rattles.
Anthony Temple, Rainbow Designs’ Managing Director said: “The Snowman has always been a traditional part of Christmas, but this year, its 40th anniversary, it will play an even bigger role. As we head towards the festive season we’d encourage retailers, particularly independents, to embrace the hype, excitement and the huge anniversary campaign. There is a short seasonal window for this classic festive brand, so we want to make sure retailers don’t miss the boat. With our new Collector’s Edition and our plush nursery gift range, we have The Snowman gifts covered for fans of all ages."
As part of the extensive anniversary celebrations, acclaimed children’s author, Michael Morpurgo will be writing a new novel, a reimagining of the classic story by Raymond Briggs, which is due to be published in October.