Magic Box launches SuperZings series 2
The collectible toy specialists announce plans for SuperZings Series 2, due to hit shelves 29 August!
Magic Box Toys, the collectible toy specialists behind Star Monsters, Zomlings and SuperZings is excited to announce plans for SuperZings Series 2, due to hit shelves later this Summer!
Continuing the same popular ‘hero vs villain’ format of Series 1 using everyday objects and food as collectible characters, Series 2 brings exciting new additions, changes and range expansions which are sure to swell the SuperZings fever that swept the UK when Series 1 launched in January. Clad in iconic superhero capes and eye masks, there are 80 new multi-coloured characters to collect, each with a matching ‘rival’ including an ultra rare character, 2 gold, 6 silver and 24 ‘SuperCrystal’ characters – a brand new finish which kids will love to collect! Hideouts continue for Series 2 with a new cylindrical shape divided into two chambers and colourful sticker decals to heighten to the collectability factor.
SuperZings vehicles get a refresh in Series 2 in the form of a range of SuperJets – motorbike, boat, helicopter and quad, eight to collect in a variety of different colours. Also in the range are a £7 Blister Pack containing a crystal SuperBlaster, a £10 Blister pack of ten characters including an ultra rare gold SuperZing and a Cyber Tin- a special range of SuperZings all with a cyber theme. In the biggest move for the collectible range, SuperZings Series 2 will include a range of premium playsets offering children added play value and a chance to create their very own SuperZings world, as well as giving family and gift-givers added choice for young SuperZings’ fans this Christmas. The Secret Lab Playset (RRP £20) features a secret compartment, lift to the roof and includes an exclusive character with blaster. Also sitting at the £20 price point is the Kaboom Race, complete with two premium vehicles, launch pad, barrels and a finish line, all designed to create a fun racing playset. The hero toy of the range is the Police Station Playset (RRP £25), a great value set which includes a police car, jail, cannon and lots of interactive elements.
SuperZings Series 2 will be supported by a significant launch marketing campaign including TV, digital, social, unboxings, PR and webisodes to introduce the characters and their rivals as well as the full product range. Ben Harper of Magic Box Toys comments, “We’re really excited about the second series of SuperZings. We’ve not only worked hard on new characters and product design, but we now have a core toy offering which will expand our distribution network. We have seen huge success with Series 1 and we are confident children will absolutely love what we are launching for the second series.” For further information, contact Magic Box Toys on 01403 251286. SuperZings are available to pre-order now from Asmodee, Magic Box’s toy trade partner on 01420 593593.