Infantino UK bolsters sales and marketing team

by TnP Staff
Published: 4 May 2018, 10:40
Quick Link: www.toysnplaythings.co.uk/qap43

New Marketing Director and Senior National Account Manager join the infant and pre-school specialist

Infantino has made two new appointments to the team, with Jerome Lomer as Senior National Account Manager and Nivi Bhide as Marketing Director both joining this spring.

Nivi brings with her a wealth of experience following more than a decade working with big toy brands Mattel and Fisher-Price. In her new role Nivi will be responsible for increasing awareness of the brands portfolio of award-winning products in Europe, working across both traditional and digital marketing platforms. Nivi’s core objective is to emulate the brand's US success in the baby, infant and pre-school arena here in the UK, as well as in France and Germany.

Nivi said: "Infantino is dedicated to creating smartly designed products for happy parents, which is an ethos I can totally relate to. I want to make these amazing products available in UK, France and Germany so parents in Europe don’t miss out!  I am looking forward to building Infantino as a key brand in Europe.”

Having worked within the toy industry at Manhattan Toys and Au Sycomore for over 13 years, Jerome joins Infantino raring to go. In his new role heading up sales in the UK, Jermone will be working closely with the US and European team and will be focussed on increasing market share with many retailers across the country.

“I really am delighted to be working with a global leader within the toy market that is not only offering well designed products, but at the right price," said Jerome. "I am also looking forward to working in a truly multi-cultural environment with our teams in Europe, the US and Hong Kong. With their help I hope to mirror the success here in the UK.”

Both Jerome and Nivi have a strong background within the Infant toy industry, and say they are both excited to settle into their new roles at Infantino, eager to progress with a number of significant objectives for the year ahead. They will be an integral part of the team as they build brand presence across many UK retailers, both big and small, to help establish Infantino as a key brand within the European Toy market.