John Adams unveils new Rubik's lines

by TnP Staff
Published: 4 May 2018, 10:39
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Rubik's Flip and Rubik's Battle join the range

John Adams Leisure has added two brand new products to the Rubik’s puzzle range: Rubik’s Flip, a tile based strategy game, and Rubik’s Battle, a quick-thinking card game based on the Rubik’s cube colours. Both are available this Spring.

The past 12 months have been Rubik’s biggest since the cube’s initial craze in the 1980s, with the evergreen puzzle enjoying a wealth of consumer, media and industry successes, and most recently winning the Retro Toy of the Year category at the annual Toy Industry Awards. This year sees John Adams continue to promote Rubik’s core products and events, along with building on last year’s success of the Rubik’s Junior launch, a range of animal-shaped beginner puzzles for children aged four.

Lynette Norris, Marketing Manager at John Adams Leisure, said, “We’re thrilled with the success Rubik’s achieved in 2017, and early indications are strong that the popularity of Rubik’s is set to continue. People who grew up with Rubik’s are now rediscovering it with their own children, gift-buyers want a recognised and quality brand, and the price point of Rubik’s products makes it accessible to most budgets. We feel the new products will offer fans and consumers another way to experience the fun and puzzling world of Rubik’s.”