Hasbro launch new collectables line
New brand, Lock Stars added to portfolio
Global play and entertainment company Hasbro has announced the launch of a new collectable brand, Lock Stars. Looking to tap into the trend of the social phenomenon of unboxing and surprise collectable product lines, Lock Stars offers kids the challenge of the chase to collect multiple unique, wearable Lock Stars characters throughout the year.
With mischievous monsters, super sweet unicorns, cool robots, awesome tacos, and many more characters, the time has come to unlock the Lock Stars madness! Each collection is a reflection of kids’ personal style, so they can lock ‘em and swap ‘em with their friends. These funky lock characters are the ultimate decorative accessory to clip onto backpacks, shoes, lunchboxes and more.
Kids will love to try and collect all 48 characters of the first wave of Lock Stars characters, with additional characters being released throughout the year.
“The collectable space is a new, exciting category within the toy industry that has grown tremendously in the past year” said Tyla Bucher, Vice President of Marketing at Hasbro. “We’re excited to release this trendy, innovative line of fun and irreverent lock figures that are a new entry in the collectables category and look forward to seeing how kids use them to express their own style.” T
he brand officially made its debut through a series of influencer videos unveiling the new products. YouTubers brought their audiences along for the unboxing journey as they teased their audience about what Hasbro’s newest collectable line was, before unlocking the mystery for everyone to see.
Hasbro’s Lock Stars figures are for ages four years and up. Lock Stars is now available in the USA and at HasbroToyShop.com.
To learn more about Lock Stars products from Hasbro, visit www.lockstars.hasbro.com