Vicki Marler-Hausen launches Elmer Marketing
Industry marketing veteran debuts specialist toy trade agency
Toy industry marketeer Vicki Marler-Hausen has launched a new marketing agency called Elmer Marketing, which officially launched this week as a specialist support service to the toy trade.
The former Bandai and Bladez Toyz Marketing Manager is setting up on her own to help support toy companies with their product launches, trade show planning and media campaigns. With over 16 years’ experience in licensing and marketing, Vicki is ideally placed to guide and advise on all elements of the marketing mix. She has valuable understanding of many product categories and has worked on brands including Thomas & Friends, Tamagotchi, Hot Wheels and Monchhichi.
“I feel the time is right to embark on a fresh challenge in the Industry I love and I am very excited to see how Elmer Marketing evolves over the coming months," said Vicki. "I view myself as a Trade Marketing specialist who is very well connected, passionate and driven, as well as skilled at making modest budgets work really hard to deliver great results. I am looking forward to welcoming Clients on-board so we can work on fun projects together and really make a difference. I’m counting down the days to the Toymaster Show later this month, where I will be available if anyone would like to chat about opportunities.”