Barbie heads to Primark
Chic new collection launches at the fashion retailer
Barbie is expanding its licensed franchise into homewares with an all-new Primark partnership together with Character World and Sommerbond. The fun and stylish collection will be launching at the end of May.
Exclusively designed by Character World for Primark, the bedding range is a must-have for new and existing Barbie fans. Inspired by the iconic Barbie logo, the bedding is designed with an on-trend colour scheme consisting of a soft pink and muted grey palette, reflecting Barbie’s strong aesthetic that’s true to the brand. The spring bedding collection comprises of reversible print duvet sets available in single, double and king sizes along with a Barbie fleece blanket available at the end of June.
Adding to the new Barbie Primark offering, Sommerbond introduces nightwear for adults. The set sees the Barbie logo in white multi-print on the iconic Barbie pink coloured background, available in sizes four to 24 from May.
Gemma Daniels, Associate Manager Consumer Products, Mattel said: “We are thrilled to be expanding the Barbie brand in Primark, strengthening our fashion heritage in partnership with the trusted high street fashion chain with this beautiful capsule collection that is perfect for fans of the brand.”