Hasbro pilots toy recycling scheme

by TnP Staff
Published: 26 April 2018, 09:57
Quick Link: www.toysnplaythings.co.uk/qap4d

Eco-friendly programme will see used toys transformed into park benches and flower pots

Hasbro is trialling a new toy recycling scheme in the states, in a bid to increase its green credentials.

The programme encourages consumers to return products once they are finished playing with them. Returned toys will be broken down and reused to build everything from play areas to flower pots and park benches.

Hasbro has joined forces with recycling firm TerraCycle. Consumers can sign up for an account and will receive free shipping boxes to return unwanted toys. The company is accepting all Hasbro toys and games, excluding ride-ons, batteries and baby products.

The pilot programme is currently limited to the US, but Hasbro says it will look to extend the scheme if successful.