IMC unveils new games line-up
New Truth Detector and Plumber Clash games to be supported with heavyweight media campaign
IMC Toys is introducing some new and unique additions to its hugely popular Play Fun range of family fun games.
Included in the new A/W18 product offering is Truth Detector, a game targeted at the whole family, guaranteed to have everyone in hysterics as players interrogate one another in a game of truth! If the machine catches someone lying a siren sounds and the red bulb flashes. Tell a lie and get caught by the Truth Detector means you lose a life. The winner is the last person left with life cards.
The ultimate test of skill and speed, friends and families will love Plumber Clash, a suspenseful action game with the objective of racing your opponent to avoid getting wet, The suspense builds as players try to rotate the pipe towards their opponent. The player who doesn't get splashed wins.
These new releases will join the hugely popular Boom Ball, which sees players try to catch balls in their head net as they fire randomly from the canon.
The new additions to the IMC games portfolio will be supported with strong media investment with over 800 TVRs planned in for October to December. In addition to a heavy hitting media campaign, the range will be supported with a strong digital campaign, as well as being present at experiential consumer events; influencer marketing will also be central for game launches.