New company Rollplay launches in UK

by TnP Staff
Published: 17 April 2018, 07:45
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The ride-on specialist brings real-world licenses and own-brand ride-on toys for all ages to UK market

Children's ride-on manufacturer Rollplay launches under its own brand in the UK this month.

Firm in its commitment to the UK market, Rollplay has appointed Kingsley Li as Business Development Manager UK, who brings more than 20 years’ experience with former roles at Schleich, Epoch making toys, Playmobil, Hasbro, K’Nex and Tomy.

For more than 20 years, the company has been combining quality and technical knowhow with realistic designs and a fun driving experience. Now, UK car enthusiasts of all ages can look forward to enjoying Rollplay’s innovations for themselves, as Kingsley and the Rollplay team focus on building the business with both domestic distribution channels and drop-shipping options. Within the EMEA headquarters in Germany, Rollplay also offers a quality after-sales service and is part of Goodbaby International Ltd, a global leading manufacturer of juvenile products.

As well as a heady assortment of licensed vehicles including Porsche, BMW, VW, Audi, Mercedes, Mini Cooper and General Motors, there’s also a full portfolio of Rollplay-branded ride-ons. For toddlers and pre-schoolers there are foot-powered vehicles, push-cars and low-speed e-vehicles suitable for age two-plus. In battery-powered vehicles there are more than 40 different 6v and 12v battery-powered rides for children aged three years plus. Meanwhile in the high performance category, stylishly designed for kids six-12 years, there are countless innovative drives to satisfy kids’ need for speed. 

“With key High Performance launches this year including the new Nighthawk – a sit, slide and glide ride for preteens available from July – plus the off-road Monster Truck launching in September, and the 24v drift-style Turnado which is available now, this is a really exciting time for Rollplay as it enters the UK market,” said Kingsley Li, Business Development Manager UK. “I’m delighted to have joined the company and looking forward to building the brand in the UK.”

Christian Alsbaek, General Manager EMEA added: “I am convinced the Rollplay concept will grow the category in the UK and ROI market, bringing fun and excitement to end consumers. As part of the Goodbaby International Group, we have a strong partner on our side to ensure success. Together with our solid and competent team, we will bring a lot of fun to UK households”.

To support the launch and oversee all UK trade and consumer PR activity on an ongoing basis, specialist toy PR agency Playtime PR has been enlisted. The PR firm's Founder and Managing Director, Lesley Singleton, said: “Rollplay’s portfolio is bursting at the seams with a fantastic array of quality rides for all ages – we can’t wait to share those with the UK media and help make a real impact for the brand in 2018 and beyond.” 

For further UK sales information, retailers can contact Kingsley Li at or 07986 971 902.