Smooshy Mushy heads to YouTube
WildBrain to produce short-form video series for the hit brand
Smooshy Mushy, distributed by Bandai in the UK, is set to get a boost with the appointment of WildBrain to produce a short-form video series inspired by the hit toy range.
The digital kids' network and studio on YouTube will produce short-form content based on the Smooshy Mushy brand. WildBrain will also distribute the series on YouTube, handling channel management and audience development.
For more information about Smooshy Mushy, call the Bandai team on 0208 324 6160 or go to www.bandai.co.uk.