CPLG to represent UglyDolls in Europe
Licensing agent on board to expand brand, with Hasbro recently named as master global toy licensee
CPLG has been appointed licensing agent for EMEA (excluding CEE and Nordics) for the UglyDolls franchise.
Beloved by children, teenagers and adults alike, UglyDoll characters are distinct for their endearing “ugliness” in a wonderful Uglyverse where differences are embraced and cherished. CPLG will develop an UglyDolls licensing programme across a broad spectrum of categories, with an initial focus on apparel, accessories and gifting, targeting young adults and kids.
Steve Manners, EVP of CPLG, said: “We are delighted to be working with Stephanie, her team and STX Entertainment on UglyDolls. We love the history and message of the brand, which is so relevant today. The movie will elevate the franchise to a new level, and we anticipate announcing market-leading licensees across Europe very soon.”
The UglyDolls franchise is gaining momentum, with Hasbro recently named master global toy licensee and world-renowned recording artist Pitbull having recently signed on to the voice cast for the upcoming feature film. Additional projects are in the works, including a television series and digital content.
Represented by master agent White Space Entertainment, on behalf of global media company STX Entertainment, UglyDolls started out as a doodle on a long distance letter between creators David Horvath and Sun-Min Kim. It was developed into a single handmade plush character and later evolved into a plush toy line sold in specialty stores back in 2001. The brand quickly gained a dedicated following around the world and in 2006, was named Toy of the Year by the toy Industry Association. UglyDolls will hit the big screen in 2019 with their own feature length animated movie released via STX Films.
Stephanie Sperber, CEO, White Space Entertainment, added: “I’ve worked with CPLG in the past to build comprehensive consumer products programmes, and when it came down to choosing a licensing agent in Europe, they were my first call. I look forward to working with CPLG to build UglyDolls into a massive franchise.”