74 delegates and seven new retailers confirmed for BLE 2018 retail mentoring programme

by TnP Staff
Published: 11 April 2018, 09:11
Quick Link: www.toysnplaythings.co.uk/qap22

River Island and Ann Summers join The Entertainer, Toymaster, John Lewis and more retailers for 2018

With 74 delegates, including 22 buyers from Tesco, and 17 retailers confirmed to take part, Brand Licensing Europe’s 2018 Retail Mentoring Programme is already set to break records even though applications are not due to close until Friday 13 April. Last year, the programme attracted 47 delegates and retailers. New retailers confirmed for 2018 are River Island, Asda, Hamleys, Ann Summers, Halfords, Absolute Cult and Beija London.

The following are all returning:

• character.com

• John Lewis

• M&Co

• Matalan

• Morrisons

• Sainsbury’s

• Tesco

• The Entertainer

• TruffleShuffle.com

• Toymaster

“The Retail Mentoring Programme gave us a great platform to understand the licensing world as well as the opportunity to network and connect with licensors, suppliers and partners, said Yogi Parmar, operations director, Toymaster. “Importantly, from this, we made relationships along with getting some great contacts to help promote our brand, Toymaster. A BIG ‘thank you’ to everyone who helped, encouraged and supported us throughout the programme.”

Pat Wood, managing director, TruffleShuffle.com, added: “Licensing has always been a hard task to train people on and a hard task to delegate, meaning it’s always been performed by the senior management team, who aren’t able to devote the correct level of attention to it. With the introduction of the Retail Mentoring Programme, we now have three team members who are better informed, trained and qualified in licensing than we as a senior team ever have been. We’re already seeing a more empowered approach to licensing and one of our delegates, James, has already signed two new licenses that wouldn’t have been possible had it not been for his participation in the programme.”

BLE’s Retail Mentoring Programme provides retailers with the tools they need to get the most out of their licensing programmes. Delivered through seminars, workshops, one-to-one consultancy sessions and live events, the CPD accredited course is designed to enhance the buyer’s career as well as their department’s bottom line.

Successful applicants will also benefit from a full day with a licensor to help them to understand licensing from the brand owner side, as well as receiving tips on how to work effectively with some of the world’s best known properties and agents.

New licensor hosts for this year include Natural History Museum and The Point 1888, who represents Battersea Cats & Dogs Home, TATE and Leon.
“There is no limit on the number of delegates who can take part in the programme,” said BLE brand manager Jenny Purves, “so we really are encouraging as many buyers and retailers as possible to apply for a place. The programme is CPD accredited, jam packed full of content and valued at £499 per delegate, but we are so passionate about opening retailers’ eyes to the potential of licensing, that we offer these places for free.”

Applications will remain open at https://ubm.brandlicensing.eu/retail-mentoring-programme/ until Friday 13th April.
Brand Licensing Europe is the definitive event for the licensing industry in Europe. The 20th annual event will take place in London from 9-11 October 2018.