Foye Pascoe promoted to Hasbro's President, European Sales and Marketing

by TnP Staff
Published: 6 April 2018, 15:31
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The long-serving Hasbro executive replaces outgoing Mark Hoijtink

Hasbro has promoted long-serving Foye Pascoe to President, European Sales and Marketing, overseeing all sales and marketing activities throughout the region.

She replaces Mark Hoijtink, who has decided to leave Hasbro to pursue other opportunities after 11 years with the company.

Beginning her career at Hasbro in 1990 as a Brand Manager in the UK, Foye has since held various leadership positions in the region, including Sales and Marketing Director for the UK and Ireland, the head of European Marketing Services, and the UK and Ireland’s General Manager. More recently she has been leading the services and distribution teams across multiple European markets.

Wiebe Tinga, Chief Commercial Officer, Hasbro, Inc. said: “Foye brings a deep understanding of our brands and great commerciality to this role, and we are confident that with our teams across Europe, she will take our business in the region to new levels of success.” 

Foye is the vice chair of the British Toy and Hobby Association, the acting chair of the board for the Toy Industries of Europe, and the chair of the Toy Trust, the industry charity founded by the BTHA that provides funding to disadvantaged and disabled children in the UK and abroad.