Crayola gets #Messy
Creative brand launches Facebook and Instagram accounts with Easter contest highlighting mess-free Color Wonder brand
Following the launch of its Facebook and Instagram pages, Crayola UK is this Easter celebrating mess-free colouring featuring Color Wonder.
Color Wonder has taken the colouring world by storm with its unique mess-free innovation. Building on the huge success of the Color Wonder brand, Crayola UK is inviting parents to share snaps on its new social platforms of their “messy” artists in the making while colouring in, drawing or doing a similar creative activity, offering them a chance to win a bumper Color Wonder prize package. The #messykidscontest launches this Easter Monday for two weeks and will be supported by a parent blogger outreach programme and a digital campaign to drive engagement.
At the same time the Color Wonder campaign is supported by a 20’’ TV and digital spot, raising further awareness of its unique mess free attributes and great variety of the hottest licenses including PAW Patrol and PJ Masks.
“We are extremely excited about the launch of our Color Wonder campaign underpinned by TV, digital and #messykidscontest on our newly introduced UK social platforms”, said Iro Theodoritsi, European Senior Brand Manager Crayola Division, Vivid Imaginations. “The Crayola Team has been working passionately on delivering a social plan that inspires engagement and we are looking forward to a content that drives creativity and colourful moments. After all, creativity can be messy but with Crayola Color Wonder it doesn’t have to be, since the fun stays on the page!”