SuperZings hatches marketing push

by TnP Staff
Published: 19 March 2018, 09:40
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Magic Box Toys details second major marketing drive for SuperZings this Easter

Following an outstanding launch for brand new collectible range SuperZings: Rivals of Kaboom, Magic Box Toys is gearing up for a second wave of major marketing activity to kick off in the lead up to Easter.

Extra TV advertising will hit terrestrial and satellite channels throughout the Easter holidays taking the total campaign to over 1600 TVRs. In addition, Magic Box is embarking on a comprehensive campaign with Fun Kids Radio, which includes two weeks of spot ads, a competition with regular on-air mentions, 100,000 MPU banners, editorial, newsletter inclusion to over 25,000 parents and social media promotion.

A video advertising campaign through leading mobile game publisher Gameloft will generate one million video impressions via Gameloft kids’ application games. Gameloft has 1.4 million UK unique users in the kids 0-13 category and publish 50 of the most popular digital games in the UK.

Sampling activity continues for the Easter holidays where children will be able to get their hands on SuperZings at Gulliver’s and Diggerland theme parks, as well as pop up sampling locations throughout the UK. Gulliver’s is also including SuperZings in their birthday party goody bags and accommodation welcome packs.

Ben Harper, Director UK and Ireland, Magic Box Toys, said: “We were thrilled with the launch success of SuperZings and our ongoing commitment to marketing will continue to create buzz and excitement around the brand, ensuring it continues to be a popular collectable range through the school holidays.”

For further information, contact Magic Box Toys on 01403 251286. SuperZings are available now from Asmodee, Magic Box’s toy trade partner on 01420 593593.