Flair's Messi Football Training goes viral

by TnP Staff
Published: 19 March 2018, 09:36
Quick Link: www.toysnplaythings.co.uk/qapyx

GP Flair teams with top footballing YouTubers for social media drive ahead of this summer's World Cup

Football fever is coming with the World Cup this summer, and GP Flair is ramping up the support for its successful Messi Football Training range with a series of activities with football fanatic and social influencer SV2 and online sporting channel CheekySport.

SV2 is a young football fanatic who uses his own football talents to provide viewers with skills training, challenges, unboxing and general football information. Over two years he has gained more than 340,000 subscribers and racked up a whopping 32 million views. Most importantly, his audience is perfectly targeted to UK football fans young and old, making his channels the ideal platforms for the Messi Football range.

The Messi Football Training activation went live 15 March 2018 and includes four very different videos created and edited by SV2 and shared across his social channels, bringing the Messi product line to life with with shots, angles and sensitive use of the branding ensuring the content is much more than just an unboxing.

Sybil Baiden, Product Manager GP Flair, said: “This campaign is perfect for our Messi Football line as the audience could not be more targeted. It was also very important to put together content that was fun to watch and true to life. Yes, the products are used and mentioned, but never at the expense of the content which we think is the perfect way to show them at their best.”

This is also supported by the fun sporting channel CheekySport, which will be placing content on social sites - in particular Snapchat and Twitter where a high interaction rate is expected.  The channel has almost 100,000 subscribers on YouTube and 13 million views, the majority of which have been generated through sports fans in the UK.

The Messi Training System includes a variety of sets that are perfect for kids to hone their football skills and includes the Championship Edition Messi Training Pro Warm-Up Ball, the 2-in-1 Soft Touch Training Ball Assortment, the Messi Auto Trainer and the 4-in-1 Training Station.

For more information about the range call GP Flair on 0208 643 0320 or email sales@flairplc.co.uk