Barbie enters the ring with Nicola Adams
Mattel celebrates female role models with "Shero" dolls and new Inspiring Women doll line
Mattel has honoured two-time Olympic gold medallist boxing champion Nicola Adams OBE by unveiling a one-of-a-kind “Shero" Barbie doll in her likeness for International Women’s Day.
Great Britain’s most successful female boxer of all time, Nicola is honoured by Barbie to inspire the limitless potential in every girl, and is the first ever UK Shero. As an inspiration for countless little girls who don’t see themselves represented in sports and culture, by honouring Nicola, Barbie hopes to encourage girls to pursue their dreams – whatever they may be. The Nicola Adams doll – the first ever boxer Barbie – is Nicola in miniature, complete with boxing gloves to shatter any glass ceiling, boxing gear emblazoned with her trademark Lioness nickname, and immortalises Nicola’s distinctive hairstyle.
Nicola said: “I am so excited and honoured to be Barbie’s first ever UK Shero and the first ever boxer Barbie. Having my own Nicola Adams Barbie doll is so amazing and my hope is that everything I do helps more people realise they can do anything they put their mind to.
"Without my own role models, I wouldn’t be where I am today. Growing up, my biggest role models were my mum and Muhammed Ali – there were no female boxers in media when I was a kid, and I might have discovered my passion sooner if I’d seen other women boxing. That’s why empowering the next generation of kids is something I’m passionate about and it’s great to work with Barbie to share my story now. I hope my doll inspires young girls to believe that they can break boundaries in whatever they choose to do.”
The Barbie Shero programme recognises women who break boundaries to inspire the next generation of girls. Nicola joins a line-up of 14 modern-day role models honoured by Barbie from around the world, all coming from diverse backgrounds and fields, breaking boundaries to inspire the next generation of girls.
“As a brand that inspires the limitless potential in girls, Barbie will be honouring its largest line up of role models timed to International Women’s Day, because we know that you can’t be what you can’t see.” said Lisa McKnight, SVP and GM of Barbie. “Girls have always been able to play out different roles and careers with Barbie and we are thrilled to shine a light on real life role models to remind them that they can be anything.”
Alongside honouring modern-day role models, Barbie today introduces the Inspiring Women™ doll line series, including artist Frida Kahlo, aviation pioneer Amelia Earhart, and Katherine Johnson, a female NASA mathematician. These historical dolls come with educational information about the contributions each woman made to society and their respective fields.
Visit www.barbie.co.uk/rolemodels for more information.