Sweet deal for Posh Paws

by TnP Staff
Published: 5 March 2018, 10:35
Quick Link: www.toysnplaythings.co.uk/qapxk

Signs as plush partner for animated online hit and celeb favourite Gummibär and Friends: The Gummy Bear Show

Posh Paws is celebrating a lively addition to its 2018 portfolio as the new plush partner for the UK and Europe for Gummibär and Friends: The Gummy Bear Show.

Gummibär, an animated singing and dancing gummy bear character, is one of the most watched characters on the internet with over 10 billion video views on the YouTube platform and his own animated web series, Gummibär and Friends: The Gummy Bear Show, which features the silly adventures of Gummibär and his quirky friends Kala and Harry. Nearly 400 million of those 10 billion views were in the UK alone.

Laura Bull Marketing Manager of Posh Paws International, said: “This will be a fun line that will appeal to the millions of daily watchers of Gummibär and Friends: The Gummy Bear Show. The show and its characters are popular with children as well as adults and Gummy being jolly, jiggly and loving to sing lends itself perfectly to a premium gift plush collection.”

Since his debut 10 years ago with the hit music video for I Am A Gummy Bear (The Gummy Bear Song), Gummibär’s content has not only been entertaining fans, but also inspiring them. More than 830,000 user generated videos containing Gummibär content have been uploaded to social media by fans, including by some very famous fans such as Kim Kardashian, Alec Baldwin and Madonna.

The Posh Paws product line will be available in Autumn 2018 and will include character plush toys with sound that play the hit son “I Am A Gummy Bear (The Gummy Bear Song), which earned platinum and gold sales certification awards in more than 10 countries. It will be available in a variety of sizes for the gift sector and be presented in Posh Paws’ signature chair box packaging.

Charlie Day, the President of The Sharpe Company, added: “Selecting the right plush partner was essential for this brand, and in Posh Paws we know that premium quality product that is true to the property’s characteristics will always be top of mind during the development of the product line. We are very much looking forward to seeing the first products on shelf.”